1940 Cadillac LaSalle

THIS 1940 CADILLAC LASALLE IS LOCATED IN: HOUSTON, TX

LaSalle was an American brand of luxury automobiles manufactured and marketed by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan developed the concept for LaSalle and certain other General Motors' marques in order to fill pricing gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as the second-most prestigious marque in the General Motors portfolio.

Like Cadillac, the LaSalle brand name was based on that of a French explorer, René-Robert Cavelier, Sieur de La Salle.

The final 1940 LaSalles were introduced in October 1939 with, as it had in its first year, a full array of semi-custom body styles, including a convertible sedan. Harley Earl also oversaw this redesign. The LaSalle emerged with a smooth-flowing design, its trademark thin radiator flanked by a series of thin chrome slots, giving it a futuristic look.

• CLEAN TITLE
• THIS CADILLAC LASALLE HAS 39,186 MILES
• VERY ORIGINAL AND SOLID CONDITION
• STRAIGHT 8 CYL. ENGINE WITH MANUAL TRANSMISSION
• WELL MAINTAINED, GARAGE KEPT
• NEEDS A STARTER